How Augment is Leading the Way in Esports Analytics
In today's fast-paced and highly competitive world of esports, coaches and analysts are constantly looking for ways to gain an edge over their competitors. One tool that has emerged as a game-changer in this regard is Augment, a cutting-edge platform that uses computer vision and machine learning to provide post-match data and insights on player and team performance. With the goal to become a market leader in the e-sports analytics industry, the two-time participation of Aumgent in BIH's accelerator program provided an opportunity to collaborate with experienced mentors and meet potential partners.
What makes Augment a groundbreaking platform?
Augment is a company that has made a significant impact in the gaming industry, specifically in the realm of Valorant. Their software has been used by all 2022 finalists in Valorant, which further solidifies their position as a leader. Furthermore, Augment has already established partnerships with over 40 professional teams.
Utilizing computer vision and machine learning algorithms, Augment tracks objects in the game, creating statistics and visualizations. This results in a significant reduction in the time and effort coaches need to spend while providing unique data to help professionals make better decisions about the game. By participating in the accelerator program at Bulgaria Innovation Hub, Augment was able to further improve its marketing strategy, sales pipeline, and establish meaningful relationships with investors.
Augment’s collaboration with BIH
The professional mentorship provided by BIH is a crucial part of the accelerator program, where startups like Augment are matched with industry experts who can offer guidance and support in various areas.
“The most precious aspect of our participation in the program was acquiring real-world knowledge and expertise from the mentors,” shares Tihomir Petrov, founder of Augment. The chance to gain an understanding of the US market and learn how negotiations and processes with RFPs work were instrumental in the development of the product, as well as in the creation of a solid business plan and gaining valuable industry insights. Tihomir rates highly invaluable guidance provided by mentors such as Bogomil Blakansky, Deyan Vitanov, Desislava Kilova and Simeon Simeonov. Another highlight for him is that even after the program had concluded, he had the opportunity for further guidance from these experts that remains open for Augment.
What lies ahead in 2023?
One of the major goals for Augment is to provide their machine learning technology as a cloud service, allowing other game app developers to use the software and gain access to valuable data. This move will not only expand Augment's reach and collaborations but also allow the company to provide a variety of game data products.
To truly understand the benefits of Augment, it's best to hear from coaches who have already used the platform and experienced its advantages firsthand:
“Using Augment helped us not only prepare for every official game but also showed us a lot of our own mistakes and patterns. In addition, the team is constantly updating the system with cool new features, which are often based on your preferences. In my opinion, having this platform is a must for every pro team, and those not using it are putting themselves at a significant disadvantage”, Itopata - Strategic Coach TSM FTX.
In that way, Augment's new year resolution centers on forming new partnerships and collaborations by leveraging their passion for the game and understanding of the industry, as well as keeping up with the latest product demands.